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Our People

Rashed Iqbal is the cofounder of Narrative Economics. He works as Chief Data and Technology Officer for a government investment fund in the UAE. Earlier he worked for Teledyne Technologies, Inc., Western Digital Corporation, Synopsys, Inc., and others in USA in technology and management roles.

Rashed teaches graduate courses in Data Science in the Economics Department at UCLA. He also teaches at UC Irvine, and in UCLA Extension. His areas of interest include Text Analytics, Natural Language Understanding, and Lean and Agile Development. Rashed has led multiple entrepreneurial ventures in Data Science. He holds a Ph.D. in Systems Engineering from the University of Sheffield, UK. He believes Narrative Modeling will revolutionize the process of human communication.

Naveed Ghaffar is the cofounder of Narrative Economics. A serial entrepreneur and innovator, Naveed has founded three startups in Data Science domain over the past six years and continues to coach and mentor a number of London-based startups.


Most recently, Naveed was chief engineer for KPMG McLaren, where he was responsible for overall product management for the company’s suite of data analytics and simulation solutions. Naveed’s background is in data analytics and data governance. He is recognized as a thought leader on privacy by design, design thinking, and the policy and technical effects of the EU GDPR regulations. Naveed holds a degree in law (LLB honors) and an MSc from the University of Birmingham. He is a Certified Scrum Master, design thinking coach, and jobs-to-be-done innovator.

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